This Month’s Recommended Book

Scarcity Brain by Michael Easter

Michael Easter, author of The Comfort Crisis, argues that many of us are running on a survival instinct built for a world of real scarcity, one that constantly pushes us to seek more: more food, more stuff, more information, more validation. The trouble is, that instinct hasn’t caught up with a world where most of what we want is now easy to get, so it keeps us chasing low-value rewards long after they’ve stopped making us happier.

For anyone running their own business, that scarcity mindset can show up as an endless pursuit of the next client, the next milestone or the next number to hit, without ever pausing to notice what’s already been built. Easter’s point isn’t to want less, it’s to understand why we want more in the first place, so we can properly enjoy what we already have.

Here’s what you’ll take away from this read:

• Why craving more is a built-in instinct, rather than a personal failing
• How to spot the everyday triggers that keep you chasing low-value rewards
• Ways to reset towards noticing and appreciating what you already have
• How to recognise when you actually have enough

This Month’s Recommended Listen

A Bit of Optimism – How to Tell If Fear Is Protecting You or Holding You Back, with Nelly Attar

Nelly Attar is a psychologist turned mountaineer, having summited Everest and reached the top of K2, one of the most dangerous mountains in the world. In this conversation, she talks about the difference between fear that keeps you safe and fear that simply holds you back, and how she’s learned to tell the two apart before taking on some of her biggest challenges.

It’s a good listen for anyone reflecting on the year gone by. Nelly’s story is less about chasing bigger achievements for their own sake, and more about bringing the right preparation and spirit to whatever you take on, then using that experience to help the people around you too.

You’ll hear about:

• The difference between fear that protects you and fear that simply holds you back
• Why preparation is what actually makes courage possible
• How to turn personal achievement into something that helps others too
• Why your title or achievements aren’t the whole story of who you are

Before the final push towards year end, it’s worth taking a moment to look back at what’s already been achieved this year, not just what’s still left to do. That short pause might be exactly what keeps the last few months feeling like progress, rather than another thing to get through.

Previous Boost Recommendations

All previous recommendations will always be available on this page. You can check in any time to see what was recommended for any month.

October 2026

For October our recommendations are Super Agers by Eric Topol , and The Daily Habits That Protect Your Brain At Any Age, with Dr David Perlmutter.

September 2026

For September our recommendations are Diary of a CEO – Most Replayed Moment: How To Be Charismatic and Gain the Edge in Any Room with Charlie Houpert and Feel the Fear and Do It Anyway by Susan Jeffers.

August 2026 

For August our recommendations are Essentials: The Science & Practice of Perfecting Your Sleep by Huberman Lab and Why We Sleep by Matthew Walker.

July 2026 

For July our recommendations are The Happiness Podcast with Dr. Laurie Santos – The Surprising Science of Creativity with Dr. George Newman and Steal Like an Artist – Austin Kleon

June 2026 

For June our recommendations are The High Performance Podcast – How I Coached Serena Williams to 10 Grand Slams & Built Champion Mindset with Patrick Mouratoglou and Relentless by Tim S. Grover

May 2026 

For May our recommendations are Gym Launch – Alex Hormozi and The Game with Alex Hormozi – “It Took Me 14 Years to Realize What I’ll Tell You in 70 Minutes”

April 2026 

For April our recommendations are The Next Conversation by Jefferson Fisher and On Purpose with Jay Shetty – Jefferson Fisher: The #1 Communication Mistake People Make in Arguments

March 2026 

For March our recommendations are Make Your Bed – Small things that can change your life… and maybe the world and

February 2026
For February our recommendations are The High Performance Podcast with Dan Burn: Pressure Management Techniques that Turned Newcastle into Winners and Who Better Than You? by Will Packer.

January 2026
For January our recommendations are How to Manage Your Emotions – Solved with Mark Manson and Deep Work by Cal Newport

November 2025
For November our recommendations are “From Strong Start to Finish: Keeping Momentum at Work” – The Better Workday Podcast with Niamh Moynihan and Slow Productivity by Cal Newport

October 2025
For October our recommendation is How to Listen by Katie Columbus.

September 2025 
For September our recommendations are How To Actually Build Discipline from Modern Wisdom Podcast with Gen. Stanley McChrystal and Obsessed by Johnny Sexton

August 2025
For August our recommendations are “Hope for Cynics” from with Dr. Jamil Zaki The Psychology Podcast, and Outliers by Malcom Gladwell. 

July 2025
For July our recommendations are “Should Leaders Be Feared or Loved?” from Worklife with Adam Grant, and The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance by W. Timothy Gallwey.

June 2025
For June our recommendations are The Number One Reason You’re Not Succeeding from Diary of a CEO with Simon Sinek, and Building a StoryBrand by Donald Miller.

May 2025
For May our recommendations are The Speaking Coach: The One Word All Liars Use! by Diary of a CEO Podcast with Jefferson Fisher and Supercommunicators by Charles Duhigg

April 2025
For April our recommendations are Turn Chaos into Opportunity by Your World Within Podcast and Born to Run by Christopher McDougall.

March 2025

For March our recommendations are 3 Truths You Need to Hear and The Let Them Theory both by Mel Robbins. 

February 2025
For February our recommendations are The Surprising Secret to Happiness (It’s Easier Than You Think) – Mo Gawdat, and Time to Fly by Neil O’Brien

January 2025
For January our recommendations are How to Reinvent Yourself & Make The Greatest Comeback Of Your Life (At Any Age) by Mel Robbins, and The Power of Fun – How to Feel Alive Again by Catherine Price. 

December 2024

For December our recommendations are the insightful read Just One Thing: How Simple Changes Can Transform Your Life by Dr. Michael Mosley, and “How to Breathe Correctly for Optimal Health, Mood, Learning, and Performance” by Huberman Lab.

November 2024

For November our recommendations are the inspirational read The Alchemist by Paulo Coelho, and The Happiness Expert That Made 51 Million People Happier: Mo Gawdat, Diary of a CEO. 

October 2024

For October our recommendations are Never Split the Difference by Chris Voss to better our negotiation, along with the High Performance Podcast with John McAvoy: It’s not where you’re from, it’s where you’re at that counts.